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Documentation Index

Fetch the complete documentation index at: https://docs.get-spotlight.com/llms.txt

Use this file to discover all available pages before exploring further.

This is where Spotlight moves from monitoring to action. The content generator creates articles that are specifically optimised for AI citation — not just for Google rankings. Most content generated this way gets cited by AI models within a few days of being published.

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1. Enter your brand info and tone of voice

Before generating your first article, go to Settings → Brand and fill in:
  • A description of your business and what makes it different
  • Your tone of voice (e.g. professional, conversational, authoritative)
  • Competitor information (used when generating listicles that compare options)
You only need to do this once. Every piece of content the generator produces will use this context.

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2. Generate content via Content Gap Analysis

Go to Opportunities → Content Gap Analysis.
  1. Select a prompt you want to appear in.
  2. Click Content suggestions. Spotlight analyses the sources currently cited by AI models for that prompt and reverse-engineers what properties make them work — word count, structure, heading style, citations, and more.
  3. You’ll get two types of suggestions:
    • Aligned content — articles similar to what’s already being cited. High probability of citation because the format is proven.
    • Fresh angle content — ideas that offer something no existing article covers. AI models also like to cite content that adds something new to the conversation.
  4. Select an idea and click Create content.
Listicles outperform long-form articles for citation rate. If you’re not sure what format to start with, pick a listicle from the suggestions. They’re structured, scannable, and tend to get cited across a wider range of prompts.

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3. Review the generated article

Spotlight will produce a full article with:
  • A title and meta description optimised for the prompt
  • H2 headers phrased as questions (which AI models prefer)
  • Self-contained sentences that can be quoted directly
  • An FAQ section and relevant citations
  • Target keywords — the terms AI models use when searching for sources (different from what humans type into Google)
Review and edit the article as needed. You can adjust the tone, add proprietary data or examples, and refine for your brand voice.

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4. Publish and track

Publish the article to your blog or LinkedIn — both work for AI citation purposes. For WordPress users, install the Spotlight plugin to push content directly from the generator without leaving the dashboard. After publishing:
  1. Make sure the page gets indexed by Google (Spotlight will flag this via your Search Console connection from Step 3).
  2. Add the URL to Citation Tracking if it isn’t automatically picked up.
  3. Check back in a few days — you should see the article appear in Citation Tracking with model and prompt attribution.
Expected timeline: 80–90% of Spotlight-generated content gets cited by at least one major AI model within the first week of publication. If a piece isn’t being cited after two weeks, check that it’s indexed and consider whether the prompt it targets is competitive.
Done when: You’ve set your brand info, generated an article from Content Gap Analysis, published it, and verified it’s indexed in Google Search Console.

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What comes next

You’re set up. From here, the workflow is:
  1. Each week — check the Overview tab. Watch Brand Presence and Citation Share trend upward.
  2. Monthly — run Content Gap Analysis for your highest-priority prompts and publish one to two new articles.
  3. Occasionally — check for new prompt suggestions from Spotlight (you’ll get an email when new relevant prompts are detected). Approve the ones you want to track.

Back to overview

Review the full getting started checklist.

Back: Connect content

Return to Step 3.